ioMerino is made from Australian wool which is recognised as the best in the world. Australia isn’t the only country in the world that has sheep, but it is easily by far the biggest producer of wool for apparel anywhere on Earth. And with good reason, Australia is the most scientifically advanced wool growing country producing the finest, softest wool available. And it’s this quality that gives us the perfect raw materials to make our finest, softest, merino clothing.
We don’t just say we’re better, we can prove it.
We know there’s a lot of brands out there that all try and tell you how good they are. And in that respect, we’re no exception. The difference is, we can actually prove we’re better. And here’s why:
140 years of expertise and know-how.
We’ve been in the wool business for 140 years. So what we don’t know about wool simply isn’t worth knowing. And we use that knowledge and expertise to manufacture a garment that is technically better in pretty much every way imaginable. We start by buying the best wool available then use our own secret and unique techniques to wash, comb, spin, dye and knit it into fabrics that are like nothing else on Earth. We could tell you more, but you know how it goes, then we’d have to kill you.